Nov 8 (A) Nov 14 (B) Recognizing Rhetorical Appeals

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Spiral Notebook page 21

Brain Warmer Question:

Would you resist or not follow the laws of government if you felt they were unjust? Would you do it if a leader made a very persuasive speech telling you to do so? Why or why not? (at least 3 sentences)

Spiral Notebook page 22 Cornell Notes

-Topic: Recognizing EPL
-Source: Lecture
-Date: Nov 14, 2012
Objective: SWBAT analyze persuasive appeals in a persuasive text; identify the author’s purpose and perspective in a text
Recognizing Rhetorical Appeals
•Ethos, Pathos, and Logos can often ALL be found in an argument
•Ethos can be found whenever the author is establishing credibility, whether it is through using widely accepted morals/ethics/standards or through showing their reputation/authority/sincerity
•Pathos can be seen through personal stories, rhetorical questions, language that brings up strong feelings, emotion behind the voice of the speaker
•Logos can be seen through evidence, facts, logical reasoning, historical facts
•Think about the purpose of the text, the author’s perspective on the topic
Gandhi Worksheet
Holt textbook page 278  (

October 29 (A) November 1 (B) Ethos

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Spiral Notebook Page 19 Brain Warmer:

Can you persuade someone based off of how credible or trustworthy you are? Does it work, why or why not? (Re-state the questions in your answer, at least 3 sentences)

Spiral Notebook Page 20:  Cornell Notes on “Ethos”

Topic: Ethos Persuasion

Source: Lecture/Video

Objective: SWBAT identify, describe an “ethos” appeal and explain why it is considered “ethos”


•For complete persuasion, one’s argument should have all three appeals: ethos, pathos, and logos
             oEthos: an appeal based off on one’s own credibility and/or calling on ethics to make yourself seem credible
-When using ethos, you call on Trustworthiness, Similarity between you and speaker, Authority of speaker, Reputation, Sincerity, ethics of society
-In an essay, use of proper Standard English is part of your ethos

Spiral Notebook Page 19: Make the chart and fill in for examples

Ethos Example Ethos Found Why is it ethos?
Candidate Obama Speech Says “I will”  often, talks about responsibility and finishing what was started It is ethos because he is showing that he is responsible, wants to show that he can fix the important things for America
Morgan & Morgan Commercial They say they are family business, run for 25 years, say they’re for the people, call us for help It is ethos because it appeals to the consumer using reliability, reputation, trustworthiness because of years of experience, desire to help
Sensodyne Commercial 9 out 10 dentists recommend it, the real dentist in the commercial uses it and recommends it , showed his family It is ethos because we feel more trusting of Sensodyne based on the use of the dentist as a source for a recommendation, created a credible dentist


Candidate Obama’s Speech from August 2008:

“I will end this war in Iraq responsibly, and finish the fight against al Qaeda and the Taliban in Afghanistan. I will rebuild our military to meet future conflicts. But I will also renew the tough, direct diplomacy that can prevent Iran from obtaining nuclear weapons and curb Russian aggression. I will build new partnerships to defeat the threats of the 21st century: terrorism and nuclear proliferation; poverty and genocide; climate change and disease. And I will restore our moral standing, so that America is once again that last, best hope for all who are called to the cause of freedom, who long for lives of peace, and who yearn for a better future.”
Morgan & Morgan Commercial:

Sensodyne Commercial:


Study and finish Cornell Notes, short quiz on Ethos, Pathos, Logos next class!

October 24 (A) and 30 (B) Pathos

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Morphological Magic Word: “protagonist”

Brain Warmer Spiral Notebook Page 17: 

Describe a commercial that tries to get at your emotions to make you buy their product. What emotions to they want you to have? Is it effective, why or why not? (3 sentences, restate question in your answer)

Spiral Notebook Page 18 Cornell Notes on “Pathos”

Topic: Pathos Persuasion

Objective: SWBAT identify, describe and create an example of a pathos appeal for persuasion

Source: Lecture/Video

•For complete persuasion, one’s argument should have all three appeals: ethos, pathos, and logos
          oPathos: an emotional appeal

-convinces a person by appealing to their higher emotions (belief in fairness, love, pity, positive humor, patriotism) or their lower emotions (greed, lust, revenge, guilt, etc.)

– When you accept a claim based on how it makes you feel without fully analyzing the rationale behind the claim, you are acting on pathos.

– Although the pathetic appeal can be manipulative, it is the cornerstone of moving people to action.

Notebook Page 17: Make this chart and fill it in for the examples

Pathos Example Pathos Element Found Why is it pathos/what emotion does it bring out?
Parental Leave Argument -description of this lady’s situation with her sick baby, losing her job, hurt by recession -It is pathos b/c it elicits emotions of sadness, pity, desire to help so that the audience will be persuaded into thinking the U.S. needs to give more parental leave.
Seatbelt Commercial
Student Example Group #


Parental Leave Argument by Janet Walsch

Kimberly N. had a senior position at a charitable organization when her son was born. She planned for a six-week maternity leave, but her son was born with a life-threatening condition, and she ended up taking 12 weeks with partial pay. Kimberly’s supervisor was unhappy that she took such a long leave and refused to let her work part-time or from home. After going back to work, Kimberly had a terrible performance evaluation that contrasted sharply with her previous positive evaluations. She soon left her job, which significantly impacted family finances. Savings quickly dwindled, debts grew, and Kimberly filed for bankruptcy. A few months later, she found a part-time job at a lower level with no benefits but was laid off when the recession hit. She worries that future employers will question her period of unemployment.

Seatbelt Commercial:

Homework: fill in all parts of Cornell Notes!

Watch this video for more help: